Tips for Creating a Compelling Offer
Many entrepreneurs make the mistake of not telling people what action to take in their ads. It's an attempt at being nice (by not being bossy), but when it comes to advertising, it pays to be direct. Here are some tips for creating strong, compelling ads.
Oops! There it was again. A well-written ad with an eye-catching headline, nice photo, a decent bullet list of benefits...and a big, fat hole where the compelling offer should have been.
Instead of telling the reader exactly what action to take, the business blandly listed only a phone number and website address.
What a waste!
But, print ads aren't the only areas where some business owners backing away from doing the obvious-that is, giving the reader or listener a compelling reason to respond now, not tomorrow. Another place where my "marketing eyes" catch business owners omitting a compelling offer is in their internet marketing.
Here are a few simple tips for creating your compelling offer:
Internet Marketing Tip #1: Make the offer appealing.
Most offers are bland. A strong offer includes a compelling reason for your listener or reader to act now. For example, in an email promoting your program or product, swap out the plain vanilla "Click here to learn more" for "Why wait when you can get started right away? Get your free report instantly when you click here now!"
Internet Marketing Tip #2: Inject enthusiasm.
Don't let your fear of sounding cheesy get in the way of creating excitement. The trick for some entrepreneurs is to stay ultra-focused on benefits: What happens for your reader when they DO take action? Conversely, what pitfall awaits them if they hesitate?
Internet Marketing Tip #3: Create urgency.
Don't groan at the thought that this is a coy trick. It's not. Urgency works because people are crazy-busy, and it's only the fact that they're about to lose out on an opportunity that gets their attention. People also put off making decisions. By giving them a cut-off date you're helping them discover clearly what they want.
Internet Marketing Tip #4: Give yourself permission to nag.
People love a sense of drama! My favorite strategy is the "countdown to cut-off" tactic. You're using your cut-off date as the dramatic ending. Work backwards from your cut-off date (or cut-off quantity) and use a daily sequence of emails, reminder calls and good old- fashioned nagging to let folks know there are only five days left, four days left, 48 hours, 24 hours, "last chance" and "expires at midnight" opportunities to make a move.
Is this too hard sell? Not at all IF you're authentic in how you write your campaign, use a sense of humor or personal warmth, and stay focused on WHY your product or service is going to really help them solve their problems.
X6 Mini DV Mini DVR Camera Recorder Video Camera Mini Camcorder Sports DV/Camera
$55.00
Description
This product is a U disk storage, high-definition digital camera, camera motion detection, charging while video, memory support 32GB, connect the computer camera, direct storing function TF card memory, security cameras, photo shoot and high-definition screen, the product has the advantages of simple operation, small and exquisite, beautiful and practical, easy to carry, is home security, education, living in areas such as the necessary practical tools, by the user's favor. Features:
It has small contour design, It is very fashionable and wearable and matches with all kinds of portable tools. Support PC camera and chatting function. Support AVI video format. It can carry out high definition image recording under low illumination. Support Video resolution 1280*960,30 fps Support Camera resolution 1280*1024 Support 32GB T-flash card.(maximum) Operation Guide: 1. Charge
When you use it the first time, please charge firstly. The method for charging as following:
1.) Connect computer: use USB cable to connect the computer, then it can be charged.
2.) Use adaptor: connect charger plug with USB cable, then plug into electrical connector receptacle, it can be charged.
When you charge it, Red light will bright simultaneously, finish charging, Red right stops flashing. Notice: when battery power is not enough, the device will enter into protection mode, so it cannot be turn on. Now, please charge for it. 2. On/Off
Please confirm the TF card has already insert products!
Power on: Press power button until blue indicator light ,then switch to red indicator light, device standby.
Power off:In the suspended state, press the power button for 3seconds, indicator lights off. 3. Video
Power on and device enters video mode, the red indicator light begins to bright.
Press REC once, red light flashing, equipment to start recording; press REC for short time , the red indicator lights, front suspension and save the recorded content, if need to record again , press REC once , enter again videos. Image resolution : 1280*960 frames, 29 ~ 30fps / S. Notice:
a. Please make sure T-flash (Micro SD) card has been inserted, if not, it will be power off automatically after 15 seconds.
b. The maximum capacity of T-flash card is 16GB.
c. Saving file needs certain time, so please don’t press Operation button continuously in order to avoid saving unsmoothly and generating incomplete file.
d. When you make a video, please focus on the object and keep 50cm under sufficient illumination. Then the video will be right, natural color, clear and stable. 4. Take Photo
In the video mode, press mode button for short time, device enters camera mode, and blue indicator light begins to bright. Press REC once and blue light flashes once, take a photo. Repeated press, repeat photo 5.Recording
In the camera mode , press mode button for short time, device enters recording mode, red and blue light begins to bright. Press power button, device begins recording as the red indicator bright and the blue flashing. Press power button, red and blue light returns to bright, stop recording and save. Repeatedly pressing the power button to repeat the recording. 6. Motion detection
In the normal mode, press mode button for 3-5 seconds, blue and red indicator light begins to bright, now it enters into motion detection mode. Camera within a moving object, the Blue indicator light flashes once then off, while began recording. Motion detection video, camera range without moving object, the machine stops automatically after 60 seconds, the blue and red indicator light backs light, to continue moving detection status.
In moving detection status, press power button, red indicator light begins to bright, stop and save. 7. Charging while video
Press Mode button when power off, connected to the power line, equipment startup, loosen Mode button ,then red indication light, entry charging while video state. 8. Time set
The detail as following:
1. Insert TF card,connect to computer,find a text called TIME.TXT under root directory of card.
2011-05-01 23:59:59
2. open TIME.TXT,write synchronous date according to enclosure strictly. 9. Auto-power off function
MINI DV-006H will save file and turn off automatically as following:
a. When you shoot video without enough power, file will be saved automatically, then auto-power off.
b. When disk space of MINI DV-006H is not enough, after indicator goes out immediately, file will be saved automatically then auto-power off.
c. Under standby mode, without any operation in 45 seconds, it will be auto-power off. 10. Connecting computer
It can connects computer under power off mode, standby mode or video mode, after that which can be used as U disk, who can copy, cut and paste, delete file. When you connect it with USB port, a portable disk mark will be seen after several seconds. Red indicator light always brights, yellow indicator light will be from flashed quickly to always brights. Notice:
a. When you connect computer, if the machine cannot be identified, or not see the portable U disk mark in 30 seconds, please insert it again.
b. It is better copy or cut video file into computer hardware then play. Video file which is saved in the machine is played directly will cause unsmooth play, the reason is that gigantic data cannot be transmitted synchronously. 11. PC Camera
Connect the device to computer with USB line,enters U disk mode,press any key,at this moment it can be switched into PC camera mode. Then double press the network camera icon of my computer can be used as PC camera. 12. Notice
Suitable using situation: Please follow State's law. Do not use it illegally. Software upgrade: In order to make products have more function, manufacturer will perfect product software continuously. This product is convenient for customer to upgrade by themselves, so please contact with local retailer for the latest software information and upgrade method
Work temperature: Please use it under normal temperature and avoid using under unsuitable body temperature.
Work humidity: Please use it under agreeable human atmosphere humidity, Please not to make product wet or expose in rain for which without waterproof function.
Shooting illumination: Please use it under enough light sources; do not aim the camera at the sun and other strong light sources in order not to damage optical parts of an apparatus.
Cleaning requirements: Please not use the product under too large dust density atmosphere so as not to affect video effects for tainted lens and other parts. Waste treatment: Please pay attention to protect environment, not to throw the product optionally. In order to avoid explosion, please not throw product into fire. Package Included: 1 x X6 Mini DV (without memory card) 1 x USB Cable 1 x Manual
