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Secrets to Reaching Your Goals


Want your business to succeed? The first step is to decide what your business goals are and work from there. Here's why goals are so important.

Business leaders of all stripes like to talk about goals and strategies. But there's more to success than simply throwing a few catch phrases around. It helps to know what they mean and how they play off of each other to lead to the final result.

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The Real Definition of 'Goal'

Goals are typically understood to mean a desired end result, but they're actually more than that. A true goal is one with a deadline. This is a crucial feature of a goal. If you don't set a deadline, then all you have is a wish.

Give it a deadline and your wish turns into a goal.

So when you write out your company goals, make sure you give them a deadline, and make them specific enough that you can measure them.

What Constitutes a Business Strategy?

A business strategy is the path you take to achieve your goal.

So you want to spend the next five years making yourself the best company. But how will you do that, exactly? However you decide to pursue that goal, that's your strategy.

Perhaps you've decided the best way to sell yourself to demonstrate your interest. So your strategy might say something along the lines of "persuade consumers that your company is the way to go.

That's an awesome strategy, but that alone won't get you from Point A to Point B. You need some objectives.

What's Your Objective?

Objectives are mini-goals. They are smaller, vital steps to reaching your ultimate goal along the path of your stated business strategy. In other words, to determine what your business objectives are, you must commit your company to your strategy. A full commitment will focus on objectives. i.e.

1. Be able to work From home in 12 months.

2. Expand company through daily online advertising and marketing.

Looking at the above-stated strategy, what kind of objectives could you use to follow the stated path?

See how each of those objectives have deadlines and are specific and measurable? This is so you can benchmark your way to success as you measure each objective on your path to strategic success. But each objective must be pursued through successful implementation of tactics

Let Your Tactics Push You Toward Your Goal

The key to successfully achieving your goal is to follow the strategic path you've outlined by striving for well-defined objectives that you work toward through tactical operations. In other words, you reach your objectives by focusing on implementing your tactics. So define what those are based on what makes sense for each objective.

For instance, perhaps you might also decide to embark on a new social media initiative where you utilize Twitter as a customer service tool designed to shorten your customer response rate. There are two tactics that are relatively easy to achieve and are defined well enough that you can measure their success post-implementation.

Conclusion

Ultimately, your company's success depends on how well you execute your tactics, but if those tactics aren't written with your objectives in mind, then you'll go off course. Your objectives, of course, are defined by your strategy, which is determined by your goal. If you backward plan your success, you are more likely to achieve it. Look at your end goal first and then decide how you'll get there.

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